Try to understand from the clients’ perspective, looking at the person or message in front, can they trust what they are looking at? on the safety of payment, quality, delivery etc., Luckily, if they are recommended by their friends, they may start cooperation without hesitation, If a complete new contact, they will try many ways to learn about the company, by website, social media or even some governmental data, finally decide to give it a try after an integrated study and consideration with hesitation.